Partnership Director, Peanuts

Job Post Information* : Posted Date 1 month ago(4/14/2022 2:37 PM)
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WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.


We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us!


About the Role

The Peanuts Partnership Director to work closely with our licensor Peanuts as part of our Partnership Team! Reporting to the VP of Partnerships & Business Development, this role will oversee the relationships of our top client Peanuts within the business who we represent in a multitude of regions across the world.  You will be responsible for building and maintaining long-term partnership by setting the CP strategies for the brand, agreeing on short- and long-term priorities. You will be able to lead the strategic agenda and drive implementation effectively whilst keeping teams engaged, focused and on task.  The ideal candidate will be able to build and maintain strong relationships with the partner to contribute to growing and maintaining our business to achieve long-term success. 



  • Build and deepen executive relationships with strategic key licensors to help influence their long-term technology and business decisions. Add value and act as a trusted advisor by bringing compelling insights and ideas with follow through execution.
  • Lead and manage entire business cycles and present all-encompassing account plans to C-level executives.
  • Create and Lead detailed account strategy in generating and developing business growth opportunities, working cross functionally with multiple lines of business to maximize business impact. 
  • Guard and potentially amend set strategy on quarterly basis and realize directive interaction with local offices to ensure alignment.
  • Guard licensor budgets internally and externally and proactively instruct local offices on potentials negative delta’s and give them tools like a gap analysis in order to be as efficient as possible.
  • Line manages a member of staff, ensuring you are an inspirational and supportive leader.
  • Working with relevant departments and territories to support the client with up-to-date information and support preparing regular reports of progress and forecasts
  • Serve as a link of communication between the partner and internal teams.
  • Resolve any issues or challenges faced by the partner and deal with complaints quickly and efficiently to maintain trust.
  • Plan an integral part in potential sales discussions expanding on current business.
  • Work closely with EVP & other executives to ensure a great day to day and long-term relationship with key partners is in place.
  • Develop, create and sell commercial programs and opportunities, contract offers and other activities that significantly increase the profitability of the portfolio.
  • Nurture and grow longer-term more profitable relationships.
  • Always represent WildBrain CPLG to the highest professional standard and be clear on expectations.


  • Proven experience of supporting Key Partners.
  • Strong strategy development, implementation skills and analytically driven.
  • Experience in sales, problem solving and providing solutions based on the partners needs.
  • Strong communication and interpersonal skills with ability to build strong relationships at all levels.
  • Excellent organisational skills, working to deadlines and delivering on KPI’s.
  • Outstanding client management skills with high emotional intelligence.


What We Offer

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, flexible working and we invest in our people and their future.


Our commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain CPLG. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


About WildBrain – a parent company of WildBrain CPLG

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!






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