Business Development Partner

Job Post Information* : Posted Date 2 months ago(3/20/2022 2:53 PM)
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Business Development
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Hybrid work

Employees work in a hybrid model balancing collaboration in our office and remote work.



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With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients dedicated licensing and marketing industry professionals, and a fully integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!


We believe that our partnerships are about clarity, openness, and trust. We are widely known for our no-nonsense, straightforward approach. Come join us!


About the Role


We are looking to add a Business Development Partner to our growing, talented team of innovators based in Amsterdam to shape the future of kids entertainment.


You will report to the VP of Partnerships & Business Development and will be looking at new business opportunities to help continuously generate new clients and new streams of income.


  • Identify new opportunities for representations in Entertainment, Lifestyle, Digital, Corporate, Sports and any other IP on a Worldwide or Regional scale.
  • Use a combination of research, networking, and referrals to identify and reach out to potential clients.
  • Support in the creation and project management of innovative pitches to potential representation of partners, ensuring exploitation of a full range of opportunities.
  • Help establish DTC capabilities for our own brands and 3rd party brands.
  • Support and champion within WildBrain CPLG any potential cross business unit activities, like our WildBrain Spark Ad Sales team.
  • Analyse the size of the market, trends, the customer segments, potential categories, and competition.
  • Work closely with the local territories to understand group needs to maximize portfolio.
  • Work with the Partnership Team to onboard new representation and ensure seamless hand over to relevant WB CPLG personnel.
  • Communicate effectively across WildBrain CPLG and other business units providing status updates of potential deals.


  • Excellent analytical and problem-solving skills
  • Proficient in all Microsoft Office applications
  • Proven project management skills, with the ability to prioritise and achieve deadlines
  • Effective communication and negotiation skills
  • Strong business acumen
  • Detail-oriented with a proactive style
  • Excellent organisational skills, working to deadlines and delivering on KPI’s.


What We Offer 

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future. Some of the perks we have are private insurance, income protection, gym subsidies, bonus time off, employee share programmes and flexible working.  


Our commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain CPLG. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 


About WildBrain – a parent company of WildBrain CPLG 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 




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