Master Toy Business Manager

Job Locations US-NY-New York
Job Post Information* : Posted Date 1 month ago(1/20/2021 8:06 PM)
# of Openings
Location : Location
US-NY-New York
Job Post Information* : External Company Name
Job Post Information* : External Company URL


Find a job that lets your imagination run wild! With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best-loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients dedicated licensing and marketing industry professionals, and a fully integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!


We believe that our partnerships are about clarity, openness, and trust. We are widely known for our no-nonsense, straightforward approach. Come join us!


The Master Toy Business Manager is responsible for securing and managing the relationship with all master toy partners. Developing all product category strategies, go to market marketing and retail plans as well as partnering with master toy creative manager in product development strategy


Category Management / Product Development

  • Develop annual category strategies; identify and outline with licensee continuing and new product introductions
  • Implement quarterly business reviews with partners to ensure objectives are being met
  • Develop product launches to leverage market opportunities, determining category/product line direction via creative brief.

 Category Growth

  • Develop comprehensive category growth strategies, including analyzing current business and competitive environment, evaluating product trends, defining positioning within category, gathering secondary market research.

 Licensee Management

  • Target and analyze potential mater toy licensees, evaluating licensee structure, retail relationships and product design capabilities.
  • Partner with license in creating annual financial and marketing plans.
  • Oversee all contract negotiation and renewals and monitor licensee in fulfilling contractual obligations.


  • Budget and forecast sales and royalty revenue.
  • Recap quarterly performance, monitoring actual vs. planned performance.
  • Prepare and analyze quarterly product sell-through reports.

 Retail Development and Marketing Brand Initiatives

  • Develop retail relationships to gain information on product performance, competitive framework, and marketplace trends.
  • Attend key buyer meetings with licensees to build brand presence.
  • Partner with brand team on category and brand initiatives.
  • Drive promotional opportunities.


  • 4 years' experience and a demonstrated ability to manage a brand and product line
  • Marketing related experience in toys
  • Knowledge of product development, merchandising, retail/sales development, licensing/contracts
  • Proven ability to drive change and results through influential leadership skills
  • Demonstrated presentation skills with a persuasive nature
  • Proven ability to effectively manage multiple projects in a dynamic environment
  • Proficiency with MS Word, Excel and PowerPoint

What We Offer:

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people! We will recognize your talents, encourage your professional growth and development in a work environment, that promotes creativity and individuality. Some of the perks we have are private insurance, income protection, gym subsidies, bonus time off, employee share programmes and flexible working.


WildBrain CPLG is committed to providing a supportive work environment and corporate culture free from barriers to promote inclusion, equity and diversity. WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


COVID-19 Update:

The interview process will take place via Microsoft Teams virtually due to COVID-19. The role will temporarily be working from home; however, we do have an office in Camden that we expect to reopen when allowed.


About WildBrain – a parent company of WildBrain CPLG:

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!


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