• WB Spark & CPLG Trade Marketing and PR Manager

    Job Locations UK-London
    Job Post Information* : Posted Date 3 weeks ago(2/10/2020 6:01 AM)
    # of Openings
    Location : Location
    Job Post Information* : External Company Name
    Job Post Information* : External Company URL
  • Overview

    The Role                                         

    You will be the lead for the strategy, execution and evaluation of all trade and internal communications to successfully drive (and protect) both WildBrain Spark and CPLG businesses. You will work closely with our London-based and European teams (Marketing, Partnerships, Ad Sales, Studios, Licensing) and PR agency as well as external trade partners.


    The Trade Marketing and PR Manager will create a communications strategy and plan to promote our companies. In addition, you will be responsible for defining and articulating key messages, developing strong and impactful presence at key shows and engaging marketing materials, and overseeing all official external communications. This remit includes trade publicity, events, online, profile building, internal communications, issue and crisis management.


    The ideal candidate will be an experienced communications and marketing manager with excellent track record and expertise in promoting, driving and building the trade profile of a kids and family digital entertainment and licensing company. Experience working across markets would be welcomed. WildBrain has a uniquely dynamic, collaborative and entrepreneurial workplace, and the candidate needs to be a great cultural fit.


    Key Responsibilities                                                            

    • Create and execute a trade marketing strategy which supports WildBrain Spark’s strategic priorities
    • Manage press releases with an external agency, and handle all approvals with internal teams and 3rd parties
    • Develop and adhere to communications processes, messaging guidelines
    • Work closely with WildBrain head office Corporate Communications to provide updates and insights as required
    • Liaise with CPLG local market Managing Directors and key executives to highlight and celebrate initiatives, deals and representations to be announced externally and celebrated internally
    • Plan and organise WildBrain Spark and CPLG’s presence at key trade events including BLE, Kidscreen, MIPCOM, CMC
    • Work with internal CPLG teams to coordinate industry award submissions and sponsorship opportunities
    • Work with all internal teams to produce clear, smart, well-designed, accurate and compelling marketing collateral for internal and external use
    • Work closely with external PR agency to secure and oversee all editorial features in all media
    • Define and communicate clear issues and crisis management process
    • Updating the socials and websites when required
    • Manage budgets


    Essential Skills/Competencies

    • Proven track record in delivering outstanding trade marketing solutions in the entertainment industry (kids & family would be a plus)
    • Experience in collaborating across business and markets
    • Demonstrated excellence in external and internal communications planning and execution
    • Must be able to interact with employees at all levels
    • Strong ability to set goals and manage multiple assignments and stakeholders
    • A deep understanding about how to stand out in a highly cluttered competitive marketplace
    • An excitement about working in the kids and family space
    • Embrace working in a highly collaborative, cross-functional environment
    • Ability to flex approach for the good of the team, brands and business
    • Excellent oral and written communications skills and ability to use these skills to positively influence people
    • Ability to work to strict timelines and under pressure
    • Experience of writing and approving press releases
    • Budget management
    • Keen attention to detail
    • Good coaching skills and an approachable style
    • Good negotiator and mediator, used to handling multiple stakeholders


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